Marketing Expert Automotive (f/m/x)

As a Senior Marketing Expert , you'll be at the forefront of shaping and implementing our communications strategy. While your primary focus will be on execution, your insights and strategic thinking can influence the broader marketing direction. Your responsibilities will include:

• Craft innovative marketing initiatives that align seamlessly with our overarching strategy

• Design, refine, and execute cutting-edge online marketing and social media plans

• Strategically manage our social media presence, especially on LinkedIn, through content creation, community engagement, and performance analysis

• Lead the organization of trade shows (e.g. CES, IAA, Auto Shanghai, …) , sales events, and customer engagements that captivate and connect

• Develop compelling, technically oriented content across various channels, ensuring a cohesive brand presence

• Oversee external agencies and service providers, while managing budgets effectively

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Are you ready to drive innovation in the automotive industry? Take your chance and join our dynamic, interdisciplinary team and leverage your expertise to propel ZEISS Microoptics products to new heights.

• Degree in Communication, Marketing, Media Studies, or a related field

• Several years of experience in marketing, communication, or PR, with a strong focus on the automotive sector are mandatory

• Proven track record in developing and executing communication strategies

• Independent, structured, and results-driven approach to work, keen interest in future technologies

• Exceptional verbal and written communication skills in English and German for stakeholder management, along with a willingness to travel nationally and internationally