Director Marketing Custom Solutions (m/f/d)

At the heart of QIAGEN’s business is a vision to make improvements in life possible.

We are on an exciting mission to make a real difference in science and healthcare. We are still the entrepreneurial company we started out as and have today achieved a size where we can bring our full power to many initiatives and to our presence across the globe.
Our most valuable asset are our employees – more than 5000 in over 35 locations around the world. Our ambition is to ensure we have outstanding and passionate people working in the best teams and we are constantly looking for new talent to join us.
There are few players who have shaped the world of modern science and healthcare as much as QIAGEN, and we have only just started.
If you are looking to advance your career, are seeking new challenges and opportunities, enjoy working in dynamic and international, diverse teams and want to make a real impact on people’s lives, then QIAGEN is where you need to be.

Join us. At QIAGEN, you make a difference every day

Director Marketing Custom Solutions (m/w/d)

LOCATION: Hilden (near Düsseldorf)
DEPARTMENT: Marketing / Product Management
EMPLOYMENT TYPE: Regular Full-Time

Position description

  • Create awareness in the market for QIAGEN as OEM supplier. This includes the active use of social media and online marketing.
  • Use market research and analysis to direct marketing strategy and planning.
  • Identify new customer areas.
  • Create and support lead generation efforts.
  • Develop pricing strategies
  • Develop Marketing plans including required budgets and expenditures and communication of the marketing plan.
  • In charge of developing and managing our OEM advertising campaigns.
  • Build strategic relationships and partner with key industry players, agencies and vendors.
  • Develop product roadmap in cooperation with the CS Management team.
  • Compile Materials describing our OEM offerings.
  • Organize conferences, trade shows and major events.
  • Present to senior level.
  • Communicate, inspire, motivate and inform team - ensuring clear direction.

Position Requirements

  • Prior experience with creating marketing campaigns and strategies, as well as online marketing and social media strategy.
  • A bachelor's degree in marketing or business administration is a must. Marketing experience of < 3 years is seen as equivalent.
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong Molecular Biology Applications background. Experience with QIAGEN products preferable.
  • Local language and English.
  • Skills in standard PC Software
  • Willingness to travel.

Personal requirements

  • Positive external and internal relationship management skills.
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  • Experience with creating a marketing campaign, marketing strategy, and marketing plan.
  • Up-to-date with the latest trends and best practices in online marketing. Experience with social media.
  • Ability to quickly adapt to change.
  • Strategic thinker with strong business acumen.
  • Excellent presentation and communication skills at all levels.
  • Highly creative and positive personality.
  • Ability to manage both large autonomy and team work.

At the heart of QIAGEN are our people who drive our success. We act with passion, always challenging the status quo to drive innovation and continuous improvement. We inspire with our leadership and make an impact with our actions. We create a collaborative, safe and engaging workplace which forms the basis for high performing individuals and teams. We drive accountability and entrepreneurial decision-making and want you to excel your growth and shape the future of QIAGEN.

QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or disability.

QIAGEN GmbH | Human Resources | Hilden | Germany

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QIAGEN ist eines der erfolgreichsten Unternehmen in der Zukunftsbranche Biotechnologie. Wir sind ein stark expandierendes, innovatives Unternehmen mit eigener Entwicklung, Produktion und weltweitem Vertrieb. Mit unseren hochwertigen Produkten zur Isolierung und Analyse von Erbinformationen sind wir als Partner unserer Kunden aus Forschung und Industrie seit über 15 Jahren international...
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