Marketing Manager (m/w/d)
Key Responsibilities
Marketing Strategy & Planning
- Contribute to the development and execution of the regional and global marketing plan in alignment with portfolio strategies
- Support pricing, positioning, and segmentation strategies to enable sales growth and portfolio competitiveness
- Track and report on marketing performance, campaign effectiveness, and key business KPIs
- Analyze market trends, customer needs, and competitive dynamics to support informed marketing decisions
- Maintain market intelligence and share insights with internal stakeholders
- Support tender activities and strategic initiatives in collaboration with service teams Communication & Digital Marketing
- Support internal and external communication initiatives, including campaigns and content development
- Actively contribute to digital and social media marketing initiatives (LinkedIn and Instagram), ensuring alignment with Microcoat policies and regional strategy
- Ensure timely execution of marketing activities with strong attention to detail and compliance
- Lead generationand acquisition of new clients in the pharmaceutical and healthcare industries, and marketing of our CRO services
- Participation in sales presentations, trade shows, conferences, and sponsor meetings
Qualifications
- Bachelor’s degree in Life Sciences, Biomedical Engineering, Business, Marketing, or a related field
- Experience in marketing and/or sales within the diagnostics, medical device industry or CRO business
- Mandatory: Experience in an Immunoassay environment within the Diagnostics market
- Strong analytical, organizational, and project management skills
- Fluent in English (written and spoken) - mandatory Additional languages are a strong advantage
The Opportunity
The Marketing Manager supports the growth of our service portfolio across the global markets.
This role is responsible for planning and executing regional marketing activities in alignment with global strategy. The Marketing Manager focuses on translating strategy into execution, supporting our service teams with effective tools, campaigns, and insights, and driving consistent portfolio performance across diverse markets. The position works closely with Business Development, Develoment and Production and other cross-functional stakeholders.
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